SEO for Law Firms is A Different Beast.
We won’t sugar-coat it: search engine optimization for law firms is very tough because so many lawyer websites compete for the same top spots on Google. As a lawyer, you know what it takes to win cases, but success in the courtroom doesn’t always translate to success in search engine rankings.
You need a beast of an SEO strategy that is tested and proven to rank law firms and increase your visibility in search results in order to have a chance of competing and growing your firm.
What Is Lawyer SEO?
Lawyer search engine optimization is the process of improving your law firm’s website and online listings to make them more visible in search engines like Google.
When done right, SEO is a powerful organic marketing channel that brings in highly motivated, high-converting legal case leads and more signed cases. It’s a marathon, not a sprint, and provides a great return on investment.
But to achieve massive growth with SEO, you must implement a fierce SEO strategy that puts the intricacies of the search algorithms to work for you.
Why SEO is Important for Lawyers
Improves Your Law Firm’s Search Engine Rankings
SEO helps your law firm’s website rank higher in search engines, making it easier for potential clients to find your legal services.
Drives More Organic Traffic and Signed Cases
SEO drives more visitors to your law firm’s site from search engines, generating more leads and signed cases that help grow your practice.
Enhances Your Law Firm's Online Brand Recognition
SEO makes sure your law firm's brand shows up more often in search engines, increasing your firm’s brand recognition and authority online.
Strengthens Your Law Firm’s Online Reputation
SEO helps build a positive online reputation for your law firm by increasing your firm’s visibility, leading to increased trust and ultimately potential clients choosing your firm over others.
$1 BILLION in Revenue
Generated for Law Firms Through SEO
Law firms that want to dominate the legal market look to Hennessey Digital as their digital marketing and law firm SEO partner to get more quality leads and signed cases.
Work with Hennessey DigitalMeet the Author of
Law Firm SEO
Our founder and CEO Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Recognized as a National Law Review Go-To Thought Leader, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing since 2001.
Jason wrote the book on law firm SEO (literally!) and shares his 20+ years of SEO experience to help law firms achieve massive growth goals by getting more quality leads and signed cases.
Since founding Hennessey Digital in 2015, top-performing attorneys have gravitated to Hennessey Digital for their law firm SEO needs and trust Jason and his team as strategic business growth partners.
Discuss Your Firm's Growth
Why Choose Hennessey Digital
as Your Law Firm SEO Agency
The legal industry in the U.S. is the most dog-eat-dog place on Google. We started in the legal SEO space in 2015 and have had a critical impact on helping U.S.-based law firms scale. This experience – plus our tried and tested SEO strategies, and contract-free approach – mean we know exactly what it takes to rank law firm websites and achieve massive growth goals.
Today, some of the biggest law firms across the United States trust us to deliver ROI-based SEO results. Whether your firm is located in a major U.S. city like New York or a small town like Marfa, Texas, our nationwide legal marketing services are perfectly suited to your needs, no matter where you practice law.
We’re also ranked one of the Financial Times’ fastest-growing companies in the Americas and are a 5x Inc. 5000 company.
Choose Hennessey Digital as your legal marketing and SEO partner and get clear-cut results from a law firm SEO agency with a track record you can count on.
Ready to Join the Strongest Law Firm Digital Marketing Team in the Legal Space?
Work with Hennessey DigitalSEO Services for Lawyers by Hennessey Digital
The bottom line: Hennessey Digital’s law firm SEO services help top law firms grow their legal practices and thrive online.
How do we do it?
By offering a suite of cutting-edge SEO services specifically designed for law firms by the best minds in digital SEO marketing for lawyers. (And a lot of hard work.)
Website SEO Audits
Do you want to know how your law firm’s site “measures up” when it comes to SEO?
Our website SEO audit analyzes your law firm’s website, identifies missed opportunities in your SEO strategy, and details the changes and improvements needed to achieve SEO success.
Local SEO
Want to rank above lawyers in the cities and locales where your firm practices law?
Our local SEO service optimizes all of your online presences in search, including your site, Google listings, and online directories, to help your legal brand rise above competing lawyers in the areas your firm practices in.
Technical SEO
Want to ensure that your site’s technical performance beats competing firms?
Our technical SEO service analyzes your law firm site for Core Web Vitals, crawl budget, and page speed issues, and fixes them so your website loads faster, performs better, and is more user-friendly than your competitors.
On-Page Optimization
Do you want to know how your law firm’s site “measures up” when it comes to SEO?
Our on-page optimization service optimizes your web pages and content using cutting-edge natural language processing (NLP) techniques to push your web pages higher and ensure your content is optimized for both search engines and users.
Content Marketing
Need content for your site that engages your audience and answers legal questions and search queries that appear in search engines?
Our content creation and marketing services create content that builds trust with your audience and enhances your law firm’s website visibility in search engines. It’s written with potential clients in mind to increase engagement and online leads in practice areas that matter to you.
SEO Strategy
Looking for an SEO partner that will implement a proven, tried, and tested SEO strategy for your law firm?
SEO doesn’t stop with on-page, technical, local SEO, or content creation. Our SEO strategists will develop a tailored SEO strategy that executes the plan your law firm needs to rank better in search results and increase online leads.
Real Case Studies on
SEO for Lawyers
Read our SEO case studies outlining how we improved search rankings, increased the number of legal case leads, and helped law firms grow their practices.
“My account manager is extremely responsive, as are the writers and technical workers. We have refined our efforts and I am getting an excellent ROI now, better all the time. This company is the real deal. I only wish I made the decision to hire them sooner.”
Verified Review"I learned more about SEO in a one-hour call than I did for the past 15 years with a previous company. I had a clear understanding of what was lacking in my website's SEO management and how to improve the deficiencies. I also had a front seat to the tools that Hennessy used to analyze the metrics. This was pretty powerful to help me see the technical data firsthand and not just "word of mouth."
Verified Review"Everything has fallen well within my high expectations. The quality of the product is paramount and it is the single best expense that I pay each month. The results in terms of high quality-leads make it easy to follow what is being done and what impact it is having. I feel like I am an insider in their highly-effective enterprise. I have seen my leads skyrocket in a very, very short timeline, and feel like Hennessey Digital celebrates my wins with me.”
Verified ReviewLaw Firm SEO Guide
Use this guide to help you navigate important search engine optimization strategies and topics to improve your law firm’s online visibility and increase traffic to your law firm website.
- • SEO Ranking Factors for Law Firms Understanding the factors Google and other search engines use to determine if your website is a good match for what a user is searching for will help you generate more traffic to your website.
- • What is an SEO Audit? Conducting an SEO audit will help determine how your website compares to your competition, and identify any technical or performance issues that might be hindering your website traffic.
- • How to do Law Firm Keyword Research There are multiple advantages to doing keyword research including discovering the words prospective clients use when searching for your services, competitive intelligence, and discovering geo-specific keywords to attract more local clients.
- • SEO Analytics for Law Firms Understanding your website performance and the metrics driving your site traffic is one of the most important aspects of SEO for lawyers and helps you determine the impact of your digital marketing.
- • Guide to Local SEO for Lawyers By optimizing your website to rank better in local search results, more prospective local clients will find you, resulting in increased site traffic and leads.
- • What is Crawl Budget Simply put, crawl budget is Google’s capacity to crawl a website to see if it’s relevant enough to appear in search results, which is why SEO is critically important in order for your website to rank high on the SERP.
- • On Page SEO Checklist for Lawyers Everything you need on your list to optimize your website, improve your ranking on Google, and increase website traffic and online leads.
- • Local SEO Tools for Lawyers Some of the best tools you can use to improve local search results for your law firm and attract more clients in locations you’d like to target.
- • SEO Link Building for Lawyers Effective link building is one of the best ways to improve your site’s domain rating, boost your online visibility, and increase traffic to your law firm website.
Frequently Asked Questions
How Is SEO For Lawyers Different From Other SEO?
SEO for law firms is a hyper-competitive space. There’s a high volume of local and national lawyers competing in the same market across the United States. Additionally, a person’s needs for legal counsel are so personal and specific that their online search behavior and words they choose to describe their situation or need have a broader range of variety than they normally would for other services.
Fierce competition makes SEO for lawyers a difficult space to win. Because leads can be so valuable, law firms spend thousands of dollars on SEO strategies to optimize their websites so that they appear in organic search results for top keywords.
Does My Law Firm Need a Website That’s Optimized for Google and Conversions?
Yes! Every law firm needs a website that is optimized for Google and conversions in order to attract new clients on a regular basis. By optimizing your website for Google, you can improve its visibility in search engine results, making it easier for potential clients to find you. Also, optimizing your website for conversions ensures that visitors have a positive experience and are more likely to contact you.
How Does SEO For Law Firms Compare To PPC (Pay-Per-Click Ads)?
Much is said about the benefits and drawbacks of SEO and PPC for law firms. Hennessey Digital helps firms with successful strategies for both! A law firm digital marketing budget will depend on several factors, including the firm’s target geographical location, law practice area(s), and competition.
SEO and PPC work in tandem to bring in more leads an d grow a business. Because consumers increasingly find and select an attorney based on organic search results, law firm SEO is a better investment for the long term. Paid media or pay-per-click ads generate short-term gains and leads.
Some clients do both SEO and PPC; some use only one or the other. Choosing the right mix really depends on your law firm’s goals and expectations.
How Much Should Law Firm SEO Cost?
Like most law firm digital marketing scenarios, it depends. It’s important to hire the right agency to work with your law firm and help you achieve your business goals. Agencies like Hennessey Digital have a depth of experience in consumer behavior, digital marketing technologies, and analytics.
We always stay on top of changes by Google and other platforms that can affect how your website performs for your business. That said, factors that affect how much SEO for law firms can cost include:
- Services provided
- Market/geographic area
- Practice areas of the firm
- Agency expertise
- Targeted ROI
What Are Other Ways To Market My Law Firm Besides SEO?
In addition to law firm SEO, Hennessey Digital helps top firms grow through: